There are two simple solutions for increasing your Adsense income:

Solution 1 - Get more traffic to your website

Solution 2 - Improve your response rate
(i.e. get more of your existing visitors to respond to your adverts)

Increasing traffic is usually a difficult and expensive job. After all, most webmasters are already getting as much traffic as they possibly can.

However increasing your response rate can be as simple as making a minor change to your web pages.

Examples of changes that can improve response are...

  Using different styles and positions for your ad units

  Using different header graphics on your pages

  Placing different images in different positions on your pages

  Using different colors and/or fonts

  Using different headline text

  ... and many other small changes to features of your pages

All of these can significantly alter your response rates.

Some of these changes may improve the response rate, some may have no effect and some may actually reduce the response rate.

Clearly it's very important to know which changes to make.

However there is really only one way to discover which changes will improve response...

You need to test the different options and measure the response to each.

The traditional way to do this is to try one option for a day, then try another option the following day to see which day generates the most income.

Unfortunately website traffic varies enormously from hour to hour, let alone day to day.

The results are therefore often completely wrong, requiring tests to be repeated over a long period - usually weeks or even months - to get any sort of reliable results.

This is a slow process, involving continual changes back and forth between the options.

However it isn't just inconvenient - it is also expensive.

For half your testing period you have a lower performing option on your site.

For obvious reasons, you want the fastest possible way to test.

That's where "split testing" comes in.

Split testing automatically splits all your traffic between your different options on a continual basis.

With split testing, your first visitor would see your first option, then the next visitor would see the second option, then the next visitor would see the first option, then the next would see the second option - and so on.

This automatic "real-time" splitting of traffic is the key to successful testing, because the results are not affected by variations in traffic levels.

Split testing is not a new concept. There are many split tester tools available on the Internet. However split testers are normally only suited to testing advert links.

You cannot use a conventional split tester tool to test Adsense sites.

However with our brand new Adsense Split Tester, you can now easily apply the powerful concept of split testing to your Adsense sites with minimal effort.

With Adsense Split Tester, you simply enter a few details into a form and the software automatically creates a special script.

You then upload this script to your web host (in the same way as you would upload any normal HTML web page). You also upload any files you want to test.

Let's say you want to test a different page layout to see if it performs better than the original one.

All you need to do is to create the new version of your web pages (using the new layout) and then upload the new pages to your web host.

The new pages are uploaded to a new subfolder on your website. This subfolder is usually called "option2", but you can call it anything you want.

Adsense Split Tester will automatically show the original version of your pages to half your visitors and the new version of your pages to the other half.

You can also test with three or four different options at once if you wish, just by creating the different versions of your pages and uploading them.

In these cases, you would upload your files for the third and fourth options to additional new subfolders on your website. These subfolders are usually called "option3" and "option4", but you can call them anything you want.

Once you have uploaded your files, Adsense Split Tester will then split your traffic evenly between the three or four different options.

With this powerful solution you can test any type of changes to you web pages.

You can also test different graphics too. For more technical users, you can even test things like different Cascading Style Sheets or different PHP scripts if you want.

There would be little point showing different options to your visitors unless there was some way to find out which one performed better.

To do this, Adsense Split Tester uses a feature provided by Google called "Adsense Channels", accessible from your Adsense account on Google.com.

You simply create four new channels in your Adsense account and then enter their IDs into Adsense Split Tester. This is very easy to do (the software includes full instructions).

You can call the channels anything you want, but typically you would use names like "option1", "option2", "option3" and "option4".

Now whenever you view your Adsense statistics on Google.com, you can view full detailed statistics for each of these special channels.

When you are using Adsense Split Tester, it automatically configures all your Adsense ad blocks to use the appropriate channel.

So whenever the software shows your first option to a visitor, the Adsense statistics information (page impressions, clicks, earnings, etc) will be recorded in your first channel in your Adsense account.

Whenever it shows your second option to a visitor, the Adsense statistics information will be recorded in your second channel in your Adsense account.

Similarly if you are using three or four options, the Adsense statistics information will be recorded in your third and fourth channels in your Adsense account.

This process is completely automatic and does not require you to make any changes to your web pages whatsoever.

This feature makes it as easy as pie to find out which option is performing best for you.

Just visit your Adsense account on Google.com at any time and you can instantly view the complete statistics for each of your options.

You'll see the number of times each option has been shown, how many clicks it has received and how much income it has generated.

You can use the full reporting features on Google.com to see details for today, yesterday, the past week, this month or last month - all with detailed stats on how each of your different options performed.

This solution allows you to test anything you want incredibly easily. Just upload your different options to your web host, leave it for a few days and then check your Adsense statistics.

Once you've identified the option that performs best, you can switch your site over to using just that option. You can then maybe test changes to some other features of your site, to see if you can boost your profits even more.

Using this powerful solution, you can quickly and easily test every possibility to find the most profitable features for your site.

Boosting your Adsense income just doesn't get any easier than this.